It’s not just that too many choices make it hard to decide. Schwartz tells us that even when we’re able to overcome choice overload and make a selection, having so many options to choose from makes us less satisfied with what we choose. (This effect can be amplified when you’re a Maximizer, as discussed in Chapter 4.) We start to think: What if I’d chosen something else? Would that have been better? Would I be happier? That train of thought leads down a dark path toward regret. And the effect multiplies. The more options you have to choose from, the more chances you have to feel regret about
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