LinkedIn For Personal Branding: The Ultimate Guide

by Sandra Long

Each of us has a brand voice, but not everyone uses it. Many of my clients and readers start off being very shy online, even though they are not so in real life.

The truth is that people who get on LinkedIn for the first time may feel intimidated and overwhelmed by all the content presented by other LinkedIn professionals who have been sharing their expertise and knowledge there forever. Hence, there is no wonder why even confident people would refrain from being active. Sandra Long explains the mechanisms driving LinkedIn, so the risks of LinkedIn faux pas decrease. I had a great time with the book and will apply some of the tips given.