Whenever Markel was in Atlanta, he and Cetron would go to a Thai restaurant for dinner and talk over their study. One night they were working late at the hotel and ordered out. Finally, when dinner arrived, Markel opened his Styrofoam container. Inside, was a mass of noodles, which instead of a fluffy mound was a level, gelatinous mass. “Oh, look,” said Markel. “They’ve flattened the curve, just like we’re trying to do.” A slogan was born.
