The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War

by Malcolm Gladwell

Proficimus more irretenti: “We make progress unhindered by custom.”

The more you invest in a set of beliefs—the greater the sacrifice you make in the service of that conviction—the more resistant you will be to evidence that suggests that you are mistaken. You don’t give up. You double down.