The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War

by Malcolm Gladwell

“The Nazis entered this war under the rather childish delusion that they were going to bomb everyone else and nobody was going to bomb them…They sowed the wind, and now they are going to reap the whirlwind.”

The more you invest in a set of beliefs—the greater the sacrifice you make in the service of that conviction—the more resistant you will be to evidence that suggests that you are mistaken. You don’t give up. You double down.