buy that quantity you always get a discount. But they said nope, you’re paying full price.” He was so pissed off that he looked around and found a smaller company, New England Biolabs, that sold the same enzyme. “Completely different spirit,” said Joe. “They said, ‘This is amazing! Forty percent discount right now!’ That’s how companies should behave.” It went that way with much of what they needed to buy: some companies sought to exploit the moment; others sought to help. “We quickly figured out that some companies actually have a moral compass and some of them don’t,” said Joe.
