The natural home of such an ambitious global project was the U.S. government or the World Health Organization. The absence of pandemic prevention was another example of a deficiency in the system. Compared to its expected benefits, its costs were trivial, but no one company or person had the incentive to attack the problem. “We went to the CDC and pitched them and we were given a fairly cold reception,” said Joe. “And we were like, ‘We’ll pay for it!’ And they were like, ‘Huh, that’s weird.’ They basically didn’t care. Walking out, I kind of knew in my gut we’d have to go it alone.” In the
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