As president, Trump was always camera-ready in full makeup. White House press conferences, “exclusive” interviews with selected journalists, and public rallies put him at the center of national attention. When any political opponent or sometimes even a cabinet member held an event, Trump arranged a competing event or sent off a flurry of provocative tweets to draw the media’s and public’s attention away. If he had nothing to talk about, he would manufacture a scandal or a crisis to get everyone talking about him.

