And feminism has also repeatedly attempted to render certain aspects of the discussion off-limits for criticism. It has put such a premium on individual success, so much emphasis on individual choice, that it is seen as unfeminist to criticize anything that a woman chooses to make herself more successful—even in situations like this, in which women’s choices are constrained and dictated both by social expectations and by the arbitrary dividends of beauty work, which is more rewarding if one is young and rich and conventionally attractive to begin with. In any case, Widdows argues, the fact of
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