Sweetgreen is a marvel of optimization: a line of forty people—a texting, shuffling, eyes-down snake—can be processed in ten minutes, as customer after customer orders a kale Caesar with chicken without even looking at the other, darker-skinned, hairnet-wearing line of people who are busy adding chicken to kale Caesars as if it were their purpose in life to do so and their customers’ purpose in life to send emails for sixteen hours a day with a brief break to snort down a bowl of nutrients that ward off the unhealthfulness of urban professional living.