Less than a decade after Instagram’s launch, thousands of astrologers, self-help sages, and holistic wellness guides like Bentinho Massaro and Teal Swan, who might have never even developed an interest in metaphysics before the internet (much less monetized it), use apps and algorithms to spread their gospel. These digital gurus fulfill modern America’s renewed demand for New Age ideas with images of tarot readings, updates on the cosmos, and abstract talk of frequency fields and galactic perspectives. Their high-octane feeds provide just as much eye candy as a beauty or “lifestyle”
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