Painfully, they came to the realization that their guru was just a man, poisoned by his own addiction to a cult much larger than his own—the cult of social media attention. While they once admired their “spiritual rock star” for using Instagram and YouTube to make infinite consciousness available to everyone, it became clear that Massaro’s movement only existed to satisfy his own desire for adoration, which, thanks to the alternate universe he created for himself online, became more bottomless every day.
