One of my best friends works for a cancer nonprofit and brings back amusing stories of the love-bomb-y buzzwords and quasi-religious mantras they repeat on end to keep fund-raisers hyped: “Someday is today”; “This is our Week of Winning”; “Let’s fly above and beyond”; “You are the greatest generation of warriors and heroes in this quest for a cancer cure.” “It reminds me of the way multilevel marketing people talk,” she tells me (referencing culty direct sales companies like Mary Kay and Amway. “It’s cultlike, but for a good cause.
