The queen is the most powerful piece in chess and it is also in business. Marketing can convince people to buy mediocre products. Marketing can hide or disguise service flaws. It can shadow incompetence, and it can keep convicted felons disparate from their product. The power of marketing is that an effective ad campaign can move products, regardless of the cockroaches hiding underneath. Marketing is a game of perceptions, and whatever the perception is, that’s the reality.
