Joe Magnitude owns a company that develops commercial real estate. He develops 14 office complexes and partitions the offices into condos. Each fully sold complex profits him $400,000 (magnitude) × 14 (scale) equals $5,600,000. Joe Scale writes a book detailing a diet of the stars. He sells 800,000 copies (scale) and earns $7 per copy (magnitude). He earns the same amount: $5,600,000. The closer you get to the source of large numbers, the closer you will get to wealth. To serve millions is to make millions. Think big to earn big.
