Get onto a Fastlane Road. But don’t worry if you can’t decide which road; the road can pick you. Train your mind to see needs, problems, and ways to improve things. Observe your thoughts and language, because they expose unmet needs, or needs met poorly. You don’t have to find the next breakthrough; just find an improvement opportunity, a pain-point, or a service gap, and solve it. Many of the best businesses in the world are based on products that already existed; the owners solved the problem better or more efficiently. When you focus on market gaps, roads open. Yes, the road chooses you.
