The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

by M.J. DeMarco

MONEY CHASERS CHASE MONEY, NOT NEEDS Frequently I read posts from aspiring entrepreneurs with grandiose goals of making a fortune by starting a business. Hang out at any business forum and you will see the misdirected, selfish foundation poisoning the well. How can I make money starting a business? What business can I start with $200 and still make $5K per month? What home-based business can I start? I have a friend who manufacturers widgets; you think I can make money selling them? What can I sell on Amazon so I can get passive income? What’s a good product to import from China and sell on eBay? What’s the best business to start on a shoestring? If you sit around and ask yourself these types of questions, you’ll likely fail because these dialogues expose your preoccupation with money, and not needs or value. You’ve got it backward! I call these entrepreneurs “money-chasers.” They hop from one business to the next, scalping and arbitraging market imbalances, rarely solving needs or creating momentum. Sometimes these selfish business owners use questionable business practices as customer needs are neglected and money is pursued with disturbing zealotry. Money chasers are consumers who haven’t quite made the transition to producer. They want to be producers, but they selfishly think like consumers. For example, in the housing boom, money chasers became mortgage brokers and real estate agents. The burst of the bubble purged the industry clean of the excess. When foreclosures ...