The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

by M.J. DeMarco

Then they decide if they want to invest time money and enter the space. To the untrained entrepreneur, a big company will scare would-be entrepreneurs almost like it scared me … “Oh jeez, how can I compete when they have 12 employees against little me?” If an entrepreneur thinks they can’t compete because you’re too big and too well-funded, you’ve won before they’ve even started. They either commit halfheartedly or defer to another industry with duller competition. Look big, but act small. CHAPTER SUMMARY: FASTLANE DISTINCTIONS Complaints are valuable insights into your customers’ minds. Complaints of change are difficult to decipher and often require additional data to validate or invalidate. Complaints of expectation expose operational problems in either your business, or in your marketing strategy. Complaints of void expose unmet needs, raise the value of your product or service, and expose new revenue opportunities. Great customer service is as simple as violating your customer’s low expectation in the positive.