After all, retail customers don’t care about a company’s revenue—they care about what they get back in return for parting with their hard-earned dollars. Amazon customers cared about three main things that we could deliver for them: Price. Is the price low enough? Selection. Does Amazon have a wide range of products—ideally everything? Convenience. Is the product in stock, and can I get it quickly? Can I easily find or discover the product? Price, selection, and convenience were therefore the inputs for our business. And we could control all three.
