As a company grows larger, it can become more difficult to keep the invention machine humming, and one impediment is “one-size-fits-all” decision-making. In the same 2015 shareholder letter, Jeff wrote, “Some decisions are consequential and irreversible or nearly irreversible—one-way doors—and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions. But most decisions aren’t like that—they are
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