A few weeks later we were back with rough mock-ups in hand. Jeff listened carefully to our presentation and then began asking detailed questions about every button, word, link, and color. For music, he asked how our service would be better than iTunes. For e-books, he wanted to know how much the e-books would cost. He asked if people would be able to read their e-books on a tablet or a phone as well as their PC. We answered as we had before. We hadn’t figured out all that stuff! We just needed his basic approval so we could hire the team, start negotiating deals with media companies, and get
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