James Aitchison

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To meet these criteria for rationality, the decider must assess the value of each outcome on a continuous scale of desirability, multiply by its probability, and add them up, yielding the “expected utility” of that option. (In this context, expected means “on average, in the long run,” not “anticipated,” and utility means “preferable by the lights of the decider,”
Rationality: What It Is, Why It Seems Scarce, Why It Matters
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