What’s wrong is that churches are not investing enough time and effort in thinking about the context of communication, and they are not empowering makers. We often seek out experienced business minds to lead our church financial drives, but churches rarely seek out artists who exemplify “the gift economy” to help lead in creating the context for their communication. And if we do not consider the context, the context will define our message as much as our preaching and singing do. The Theology of Making encourages churches to prioritize the gift economy, to restore our message as a powerful
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Churches need to value communication and making more.
