Bernov, however, urged that Reidka’s should give up the small jobs altogether. Rent more warehouses, install linotype and print newspapers. ‘There’s a new paper or a new journal starting up every day. And with a newspaper you’re printing so many identical units that you can go straight into large-scale unit costing.’ ‘I don’t want to print newspapers,’ said Frank. ‘This firm has to be kept on a very delicate balance, so that it can be sold without loss and at short notice if the international situation gets worse.’
