We no longer make this distinction between magnitude and number, but it was important in ancient Greek mathematics. It seems to have arisen from the tension between the discrete (as represented by whole numbers) and the continuous (as represented by shapes). The historical details are murky, but it appears that sometime between Pythagoras and Eudoxus, between the sixth and the fourth centuries BCE, somebody proved that the diagonal of a square was incommensurable with its side, meaning that the ratio of those two lengths could not be expressed as the ratio of two whole numbers. In modern
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