Value intuitions and desires can be easily confused. Both could be described as preferences of an affective nature, but they are different in meaningful ways. When you reflect on your values, you don't feel a sense of craving, a motivational force pulling you toward them. They are always there, but unlike desires, they allow you to neglect them if you choose. Desires are the screams you can't ignore, but values are the whispers it is often hard to notice.
