In similar fashion, our innate desire for validation is exploited by social media companies who tailor the algorithms of their platforms to get people as hooked as possible. Randolph Nesse calls the result “social obesity.”22 We are provided with more opportunities for social approval and entertainment than our ancestors ever would have had. Digital votes of approval provide the same type of rewards that real social interaction is meant to provide.23 Though they are ostensibly built to foster connection, these addictions can impede social connection in real life.24
