Rob Clifton

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something called “gamification,” or the act of making an activity that isn’t a game feel more engaging and less monotonous by adding gamelike features such as symbolic rewards, a sense of competition, and leaderboards. Gamification was much hyped by business consultants about a decade ago as a strategy that organizations could use to more effectively motivate employees, not by changing the work itself but by changing the packaging of the work, thus making goal achievement a bit more exciting (“Yes! I earned a star!”).
How to Change: The Science of Getting from Where You Are to Where You Want to Be
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