Overall, it’s clear that if you’re hoping to encourage others to adopt better behaviors, you can use humans’ love of adulation to your advantage. For instance, research has shown that when our charitable gifts will be announced to others, we’re more likely to make donations. So if you’re fundraising, find a way to let people broadcast their generosity. And if you’re hoping to get more employees to participate in workplace training or mentoring programs, consider posting public sign-up lists. Social pressure to do the “right” thing will build, and as the list grows, social norms will also work
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