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How to Change: The Science of Getting from Where You Are to Where You Want to Be, by Katy Milkman

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Studies have shown that if a behavior is merely trending upward, rather than widely popular, sharing information about that trend can win people over.
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How to Change: The Science of Getting from Where You Are to Where You Want to Be
How to Change: The Science of Getting from Where You Are to Where You Want to Be
by Katy Milkman
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