The rhetorical trick of presenting a campaign as nobly battling exactly the interests it itself personifies would go on to become central to future campaigns of the alt-right and the manosphere. Gamergate’s proponents harassed, abused, and deliberately obfuscated their real aims, all the while claiming to be acting in the name of ethics, transparency, and purity. In the same way, the manosphere calls for gender equality while indulging in extreme misogyny, demands transparency of statistics while spreading false facts, and portrays itself as the champion of downtrodden victims while espousing
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