The techniques described include the direct instruction to mix hate speech with humor in an attempt to woo new readers just beginning to dip their toes in the bile (“It should always be considered that the target audience is people who are just becoming aware of this type of thinking,” states the guide). A list of suggested racist, misogynistic, and homophobic slurs is offered, with the precaution that when using such slurs, “it should come across as half-joking—like a racist joke that everyone laughs at because it’s true… It should not come across as genuine raging vitriol. That is a turnoff
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