The red pill metaphor is a powerful and dramatic way of conveying an ideology, and it is immediately attractive to those with any kind of grudge or grievance. Lost your job? What could be more appealing than a whole new worldview in which it isn’t your fault: you’ve just been the victim of a power grab by women and minorities. Dumped or divorced? That lying bitch is part of a much bigger attack on you and other men like you. Angry that you don’t seem to be lucky in love? It’s not you, it’s her. Every single “her,” in fact.
