Detroit, as it happens, is also a center for a far less admirable contemporary phenomenon: craftwashing. This term is adapted from the earlier neologism, greenwashing, in which a company presents itself as ecologically minded without really committing to sustainability. In craftwashing, similarly, a company uses artisanal imagery in its advertising while continuing to use mass production or even sweatshop techniques. The company Shinola, which sells watches, bicycles, and other products, has effectively built a brand as a scrappy, self-starting Motor City manufacturer. In 2016, however, the
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