Jiří Charvát

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a writer, you have one mission: to communicate ideas to readers. Your Subtext is where those ideas are. They’re not in your literal text. Your literal text is merely the delivery medium—a UPS truck. What you want your readers to get is the precious cargo inside—the stuff they ordered. Those are the core ideas you want to communicate.
How to Write Funny: Your Serious, Step-By-Step Blueprint For Creating Incredibly, Irresistibly, Successfully Hilarious Writing
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