The Best and the Brightest: Kennedy-Johnson Administrations (Modern Library)

by David Halberstam

It was as if he compartmentalized his mind; the deep philosophic thoughts were important, but they were not to be part of the broader outlook; if perhaps he were to stand for some of the good things in business he would do it after he took control of Ford. Subvert them first and then announce who you are. If later the immensity of the contradictions between his liberal instincts and the war in Vietnam would cause him grief, similarly the difference between his sense of social conscience and the enormous needs of great industry caused him problems earlier. It was as if the contradictions of our age were all within him. At Ford he could be an advocate of consumer rights, hating the way the parts system worked, with dealers forcing spare parts on customers (the dealers, of course, loved this because they could charge high labor rates for repairs). Although McNamara despised this system, he was also very much a part of it, because it was, yes, cost-effective, very lucrative, and the dealers in those years did not get the choice items from Detroit unless they sold the requisite number of parts to their customers. (Years later at the Pentagon he would be a symbol of an attempt to control the arms race and at the same time one of the world’s great arms salesmen to other countries because it cut Pentagon costs, was good for the budget, looked good on the Hill, made the President smile.)