The Best and the Brightest: Kennedy-Johnson Administrations (Modern Library)

by David Halberstam

For many reasons the Taylor-Rostow report was far more decisive than anyone realized, not because Kennedy did what they recommended, but because in doing less than it called for, he felt he was being moderate, cautious. There was an illusion that he had held the line, whereas in reality he was steering us far deeper into the quagmire. He had not withdrawn when a contingent of 600 men there had failed, and now he was escalating that commitment to 15,000, which meant that any future decision on withdrawal would be that much more difficult. And he was escalating not just the troop figure but changing a far more subtle thing as well. Whereas there had been a relatively low level of verbal commitment—speeches, press conferences, slogans, fine words—his Administration would now have to escalate the rhetoric considerably to justify the increased aid, and by the same token, he was guaranteeing that an even greater anti-Communist public relations campaign would be needed in Vietnam to justify the greater commitment. He was expanding the cycle of American interest and involvement in ways he did not know.