Repetition is king when it comes to forming habits, so I wanted them to repeat this phrase as many times as I could get them to in our short time together (while of course finishing the rest of the lecture). But there has got to be a better way to help people change habits! The point is, changing habits is hard work, but it doesn’t have to be dry, boring, or even painful. So repeat after me: “Changing habits is hard work but doesn’t have to be painful.”