“Wait a minute,” said Stephen. “Is it the study from those anthropologists in Japan?” “Yes. I’m not even sure it was a real study,” said Dr. Gilbert. “It seems like bullshit, and yet…” “Maybe not.” Stephen turned to the others with enthusiasm. “It was passed around in the investment community years ago. It’s pretty odd, but some think it explains why certain stocks, certain industries or products, like bitcoins, suddenly get hot. Why some ideas take hold, no matter how crazy, while other, even better ideas, just die.”
