Fogg’s Behavior Model. If that sounds like something menacing that was cooked up in a mind-control lab, that’s because it…kind of was? “Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt,” wrote Stanford psychologist B. J. Fogg. It’s a formula leveraged by smartphone apps to make them behave like crack cocaine for our attention, and was created by scientists at Stanford’s euphemistically named Behavior Design Lab.
