Richard now scrutinized every particular of the rollout of Butrans. He demanded “intelligence” on the drug’s performance from the Purdue executive Russell Gasdia. He wanted to know whether the sales team was “encountering the resistance that we expected and how well are we overcoming it, and are the responses similar to, better, or worse than when we marketed OxyContin® tablets?” (Even in emails, Richard took the trouble of appending the registered trademark symbol to OxyContin, an indication, perhaps, of his high esteem for the law of intellectual property.)
