The company hired numerous public relations specialists to help with this delicate campaign to keep the family name in any positive stories about philanthropy and movie premieres but out of any negative coverage relating to the prescription opioids they sold. This effort had been remarkably successful. The family was, for the most part, not mentioned in negative media stories about Purdue. The source of the Sacklers’ wealth continued to seem obscure and distant, as though the fortune had been acquired long ago.
