Yet a Rolex won’t buy you more time. A Mercedes won’t get you there any faster. And a vacation home won’t earn you more vacation days. In fact, the opposite is true in most cases. We are attempting to purchase that which is priceless: time. You might have to work hundreds of hours to buy an expensive watch, years to pay off a luxury car, and a lifetime to afford a vacation home. Which means we’re willing to give up our time to purchase the illusion of time.

