Watkins sees four types of organizational “moments,” which I think we can apply to a church setting. The first is the “start-up” which could compare to a church plant; it involves getting the new project off the ground. The second is the “turnaround” in which the church has declined precipitously and needs to implement significant changes to survive and grow. The third is “realignment” in which a church that is drifting into trouble or losing its focus needs revitalization. The fourth is “sustaining success” when the church is healthy and needs a leader who can take the congregation to the
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