Once Upon Atari: How I made history by killing an industry

by Howard Scott Warshaw

It was the first product life cycle.

BMOBS (pronounced Bee-Mobs) stands for Believe My Own Bullshit Syndrome.

“State-of-the-Art means when it’s broken, nobody knows how to fix it.” That is so true. We also discovered an interesting corollary to this: “When it works, nobody knows what to do with it.”

Warshaw’s Law of Marketing Inversion.