Voss states that he doesn’t know what the science is behind this line, but it seems to remove barriers and tap directly into the customer’s thought processes. Voss states that the line “Unlocks the floodgates of truth-telling” and that your customer’s thoughts will come streaming out of their mouth. In my experience, this hack works like a Jedi mind trick and circumnavigates any hesitation your customer has to get a solid next step locked in.
