Robert Vojacek

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You should approach any uncovered Risk head-on. The only reason Sellers avoid doing this is because they are afraid of upsetting their customer or the deal, but if the Risk isn't dealt with, it will derail your deal anyway. Being brave and bold will help you win, not lose. The case study below gives a real-world example of where this was true:
MEDDICC: The ultimate guide to staying one step ahead in the complex sale
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