Must be a group member before inviting friends
This is a harsh lesson to learn, and I sometimes wonder whether I would ever have had the chance to fully embrace it if I hadn't led a sales team for an organization that’s product-market fit was extremely narrow. A post-mortem on a poor Q3 made me realize that we had gone too broadly out of our narrow comfort zone. While the early metrics had looked great with lots of meetings being booked and pipeline being built, the conversion rates fell through the floor. If we had been better at qualifying earlier in the quarter, we would have been able to change course sooner and be proactive, not
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