After a brainstorming session, we had a breakthrough idea; the organization created live TV talent shows and much of what they wanted social media software for was to better manage their engagement with their audience during the live broadcasts, but trying to filter through the firehose of engagement would have been an impossible task without some kind of automation. All hail the rules engine! So, we had a unique differentiator. The task was now to Implicate the Pain related to it and apply Metrics that the customer would agree to. Once we had this, then we could work on trying to get it into
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