Robert Vojacek

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Learn your Metrics - New Sellers to MEDDICC assume the first element to learn is Implicate the Pain when instead, you should focus on the Metrics as they represent the business outcomes your solution provides. Therefore by knowing your Metrics, you will know what questions to ask in discovery, and be able to offer a viable solution off the bat.
MEDDICC: The ultimate guide to staying one step ahead in the complex sale
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